We are proud to announce that McDonald’s USA has launched a poster campaign in their McCafé stores promoting the work SCAN and partners (COSA, Rainforest Alliance and Technoserve) are carrying out to support coffee farmers in Guatemala.
The SCAN Guatemala project is achieving the following objectives:
- Increasing production and supply of high quality sustainable coffee;
- Improving the efficiency and effectiveness of technical processes;
- Coordinating with national stakeholders for implementation and long term sustainability; and
- Impacting positively on the lives of small farmers (directly 4,500), their communities and the environment, through needs-based technical assistance on sustainable production and business management.
The posters are currently on display in 14,000 McCafé restaurants nationwide.
You can read more about this initiative at aboutmcdonalds.com/coffee
Read more about the SCAN Guatemala project here.